The reality star, boutique owner and designer’who is responsible for creating a line for Bebe, a QVC collection K-Dash and her own Belle Noel jewelry line’is also behind ShoeDazzle’s innovative members-only site.
The website, which offers a personalized selection of shoes, handbags and jewelry to subscribers for a monthly flat rate of $39.95, has already secured $20 million in funding since 2010 from firms Polaris Venture Partners and Lightspeed Venture Partners.
The new funds will allow the company to expand significantly. Kardashian’s business partner Brain Lee told WWD “we are launching in the U.K. in the next couple of months,” and intends to also reach the South American and Asian marketplaces.
ShoeDazzle currently has 3 million members and has seen celebrity collaborations from stars such as “Glee’s” Kristin Chenowith and “Scream 4′s” Kristen Bell.
(Editing by Zorianna Kit)